Your Privacy Matters

This Privacy Policy explains how Elfoworks Ltd ("Company", "we", "us", or "our") collects, uses, discloses, and protects your personal information when you use Blogsmith ("Service").

Elfoworks Ltd is the data controller responsible for your personal data. We are registered in England and Wales with our registered office at 128 City Road, London, EC1V 2NX, United Kingdom.

By using our Service, you consent to the collection, use, and sharing of your information as described in this Privacy Policy.

Information You Provide

• Account Information: Name, email address, and authentication credentials when you create an account
• Payment Information: Billing details and payment method information processed by our payment provider
• User Content: Videos, audio files, and any other content you upload to the Service
• Communications: Information you provide when contacting our support team

Information Collected Automatically

• Usage Data: Information about how you use the Service, including features accessed and actions taken
• Device Information: Browser type, operating system, device identifiers, and IP address
• Log Data: Server logs recording requests, timestamps, and error information
• Cookies: Session cookies and authentication tokens to maintain your login state

Content-Derived Information

When you upload videos to our Service, we process and extract:

• Audio transcriptions
• Video screenshots and frames
• Metadata (duration, file size, format)
• AI-generated blog content

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, including:

• Account Data: Retained while your account is active and for a reasonable period after closure
• User Content: Retained until you delete it or close your account
• Usage Data: Retained for analytics and service improvement purposes
• AI Training Data: Content used for AI training may be retained indefinitely in anonymised or aggregated form

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

Your information may be transferred to and processed in countries outside the United Kingdom and the European Economic Area. When we transfer data internationally, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by relevant authorities.

Under UK data protection law, you have the following rights:

• Right of Access: Request a copy of your personal data
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your personal data in certain circumstances
• Right to Restrict Processing: Request limitation of how we use your data
• Right to Data Portability: Request transfer of your data in a machine-readable format
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent

To exercise these rights, please contact us at [email protected]. We will respond to your request within one month.

We use essential cookies to operate the Service, including:

• Authentication Cookies: To maintain your logged-in session
• Security Cookies: To protect against security threats

We do not use advertising or tracking cookies. Essential cookies cannot be disabled as they are necessary for the Service to function.

The Service is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on the Service and updating the "Last updated" date. Your continued use of the Service after changes are posted constitutes acceptance of the modified policy.

If you have questions about this Privacy Policy or our data practices, please contact us:

Elfoworks Ltd

128 City Road
London, EC1V 2NX
United Kingdom

[email protected]

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues: ico.org.uk